Introduction to Fundraising 101

This section is written especially for the beginning fundraising sponsor who is unfamiliar with fundraising products, methods and profit potential. If you are new to fundraising, some of the following discussions may be quite helpful in deciding how to successfully navigate your way through those beginning areas of fundraising uncertainty. Since our company has actively been involved in fundraising for over forty years, we have a pretty good idea of how to steer you into a fundraiser that is well suited to your group’s type, size, and profit needs. We have tried to make this section concise and easy to understand, but if your questions aren’t properly addressed, please feel free to call or email us.

Recent Articles

Service Fundraising

Service FundraisingBoys and Girls Clubs, Scouting Groups (both boys and girls) and numerous Civic Organizations depend on fundraising product sales to help defer costs of uniforms, camping activities, trips, dues, projects, etc. Many of the civic organizations also participate in annual service fundraising activities for the sole purpose of sponsoring and/or helping benevolent groups and organizations with expenses that require outside financial assistance. Read More...

Basics 101: Timing of Your Fundraiser

The old expression, “Timing is everything”, may be a little exaggerated, but timing definitely influences the overall success of a fundraising project. When fundraising products, particularly edible items such as candy fundraisers, cookie dough fundraisers, fundraising caramel corn, etc are due to be delivered to your group’s location, it is very important to know that there will be someone at that location who is knowledgeable about the arrival day of delivery. Likewise it is important, when larger orders of Read More...

Basics 101: Leadership – It’s Essential for Your Fund Raiser!

Proper motivation is one of the key factors to a successful fundraising activity, and the head sponsor of that fundraising activity is similar to the coach of an athletic team. No matter how much individual talent is on his/her team, it is almost impossible for that team to have a winning season without the coach. Likewise, it is extremely difficult to have a successful fundraiser without at least one pro-active sponsor who is willing to lead by encouraging, admonishing, Read More...

Basics 101: Motivation for Your Fund-Raiser

Another very crucial variable, if not the most crucial variable, for your fundraising group’s success is the degree of motivation the group possesses. When we talk about the group’s motivation, we are actually talking about three different motivational levels: 1) the individual sellers, 2) the collective group of participants, and 3) the sponsor(s). A significant breakdown or problem in any of these three areas, can cause a fundraiser to quickly lose its momentum. The famous slogan, “The buck stops here”, Read More...

Basics 101: Targeting Your Fundraising Market

In order to maximize your fundraising productivity, it is very important that you, as a sponsor or fundraising coordinator, take into consideration the predominant market clientele to which your products will be sold. The synergy of offering the right fundraising product to the right customer will always result in increased profits for your fundraising group. If you had a choice between trying to sell ice to an Eskimo at the North Pole, or attempting to sell that same ice to Read More...