Blog Post

Basics 101: Motivation for Your Fund-Raiser

Another very crucial variable, if not the most crucial variable, for your fundraising group’s success is the degree of motivation the group possesses. When we talk about the group’s motivation, we are actually talking about three different motivational levels: 1) the individual sellers, 2) the collective group of participants, and 3) the sponsor(s). A significant breakdown or problem in any of these three areas, can cause a fundraiser to quickly lose its momentum.

The famous slogan, “The buck stops here”, is also very appropriate when talking about motivation for a fundraising activity. If the sponsor is not actively promoting the fundraiser by giving enthusiastic and wise leadership, the individual sellers will begin to slack off, thinking that, “It’s no big deal to our sponsor whether or not we push this fundraising thing.” Conversely, if the sponsor wisely motivates each and every participant to daily give it their best effort, then the individuals within the group will almost always choose to show more responsibility with their participation in the fundraising sales. It cannot be emphasized enough just how important enthusiasm on the sponsor’s part contributes toward making or breaking a fundraising project.

It is very important that group unity and participation is stressed during your fundraising project. A unified group mentality will always result in increased individual effort, and thus greater sales for your fundraiser. It’s in our nature to support something to which we really feel we are closely connected. If a large number of individuals within your fundraising group begin to feel unimportant or disconnected, they will silently bow out, leaving your seller base smaller, and much less effective.

If the sponsor of a fundraising group or organization decides to have another fundraising activity, simply for the sake of just putting some more money into the group’s account, the fundraiser runs the risk of not having a great amount of enthusiasm from the group members. However, if the fundraiser, whether it is a candy fundraiser, cookie dough fundraiser, flower bulb fundraiser, or whatever, is being utilized for the purchase of individual uniforms, for a group trip, to pay for a group party, or whatever, then the entire fundraising activity takes on a whole different level of participation excitement. If the individuals are directly benefited, a whole new dynamic is released. Prize incentives, if they are chosen carefully, can also influence sellers to work harder to sell more products, but group projects (trips, banquets, parties, individual uniforms, etc.) that directly sow the sales proceeds back into the students, produce both individual excitement, as well as group synergy and cohesiveness.