Author Archives: Perkins Distributing-I Love Fundraising

Basics 101: Targeting Your Fundraising Market

In order to maximize your fundraising productivity, it is very important that you, as a sponsor or fundraising coordinator, take into consideration the predominant market clientele to which your products will be sold. The synergy of offering the right fundraising product to the right customer will always result in increased profits for your fundraising group. If you had a choice between trying to sell ice to an Eskimo at the North Pole, or attempting to sell that same ice to Read More...

Great Fundraising Ideas – Lollipop Fundraisers

Great Fundraising Ideas Lollipop Fundraisers – the Easiest Fundraiser Ever! Ever since the advent of some very successful cookie dough fundraisers, cheesecake fundraisers, etc., many sponsors of fundraising organizations have relegated products with small selling prices to be too “small-time” and inconsequential for their consideration. In the last few years, however, many of those same fundraising sponsors have began to rethink their emphasis on big ticket items versus products that literally sell themselves – day after day. Of all of the products Read More...

Easy Fundraising Ideas – Cookie Dough

Easy Fundraising Ideas – Frozen Cookie Dough Why is a cookie dough fundraiser one of the top easy fundraising ideas?  The not-so-secret answer is – “Because a cookie dough fundraiser sells”! Fundraising with cookie dough has been similar to a freight train.  It started off slowly, but given a few years to pick up speed, it has become a powerful school fundraiser.  In two decades, frozen cookie dough fundraisers have come from nothing to a yearly multi-million dollar profit generator.  In fact, in many areas a Read More...

Basics 101: Parent Participation in Fundraising Projects

In recent years, many of the fundraising products sold through sports and school fundraisers have become, in reality, parent participation projects rather than student fundraisers. Since door-to-door sales of candy, cookie dough, cheesecake fundraisers, etc. are no longer safe and acceptable unless accompanied by an adult, many parents choose to actually take the sales totally out of the hands of their children and market the fundraising products themselves. Essentially, fundraising products are marketed in two basic ways. Either the products Read More...

Basics 101: The Economy And Fundraising

The consequences of very questionable corporate and governmental practices that greatly contributed to the economic “bust” that began around 2008, have had a profoundly negative effect on almost all areas of public education. School fundraisers, designed to earn additional monies for some of the extras that were not funded by school district budgets, have become necessities, since most non-curricular school clubs and organizations have been forced to fundraise in order to remain operational. Almost every state in the U.S. has Read More...

Basics 101: $$ Amount Needed from Your Fundraiser

Basic to every fundraising activity is the need to determine why you are actually having that particular fundraising project. Do you really need extra funds for your organization, or are you simply embarking on the fundraiser because other clubs and organizations are actively raising money? If done properly, fundraising projects can create an atmosphere of unity and sense of purpose between the group’s members, although that reasoning is probably a bit on the “ify” side, if you don’t have Read More...

Basics 101: Fundraising Product Quality

Nothing tops off a successful fundraiser more than hearing from a covey of satisfied customers. You can motivate your sellers into a frenzy, and help them to earn a ton of money, but the topping on the whole fund raising project is to have your customers raving about the products they have purchased through your fund-raiser. Even an awesomely profitable fundraising experience can turn somewhat sour if your customers feel like they’ve been ripped off. Hence, it is important Read More...

Basics 101: Your Fundraiser’s REAL Profit

It would be foolish for an organization to purposely embark on a fundraising project without some knowledge of their profit potential. Yet, it is very surprising that many groups don’t really understand some of the basics of determining the difference between stated profit and real profit. First of all, what is PROFIT? In a nutshell, profit (in the fundraising sense) is the amount of money remaining after your fundraiser is totally completed and closed out. Profit takes into account Read More...

Basics 101: Effort to Profit Ratio for Your Fundraiser

Many different studies have been conducted for the purpose of showing comparisons between various fundraising methods. These fundraising methods have been analyzed for total effectiveness in accomplishing their intended objective – To Raise Money. Naturally, the only way to truly compare apples to apples, in the fundraising sense, is to analyze similar variables such as size, type, regional demographics, socio-economic makeup, etc., of the groups and organizations used in the test study. One could spend hours reviewing the findings of Read More...

Basics 101: Brochure Sellers vs. In-Hand Sellers

In-Hand Sellers: The fundraising group or organization purchases fundraising products, which are then sold to their customers. Since these In-Hand Sellers are specifically bought to be sold directly to your customers, there is no need for pre-sell sheets or brochures.  The biggest advantage of In-Hand sellers is that they are impulse buying items – Customers don’t have to order the item and wait for its delivery.  They see the item in the seller’s hands, and buy it for immediate possession Read More...